CLOUD

Cloud is the first collaboration between &tradition and Luca Nichetto. The
series — which includes a one-, two- and three-seat sofa, and a pouf — is all
about providing warmth and comfort while retaining an elegant silhouette.

“Cloud is supremely comfortable,” says &tradition Founder and Brand
Manager Martin Kornbek Hansen. “It combines the tradition of structured
upholstery in Scandinavian design with the emphasis on fabrics and
comfort of the Italian tradition. We are very pleased to present a product
series that engages with tradition in such an innovative way.” Nichetto’s
design practice embraces both Italy, where he was born, and Scandinavia,
where he now has a studio in Stockholm, Sweden. “My aim was to combine
the Italian and Danish traditions of making sofas,” Nichetto says. “Cloud
has the defined shape of the Danish design tradition and the soft and cosy
pillows of the Italian one.”

All of the Cloud furniture pieces combine a strong and defined weightbearing
structure with comfortable cushions and pillows. Cosy and welcoming,
Cloud envelops the sitter as if a nest, but still maintains a clean,
classic shell and silhouette. The back and armrest structure is made from
plywood covered in foam and the base is made from solid wood and steel.
The legs are made from steel coated in colours that match Cloud’s fabrics.
The entire series is upholstered with exquisite Kvadrat textiles by Raf
Simons and all pieces in the Cloud family come in black blue, volcano red,
dessert stone or ivory white. In addition to this, the pouf comes in three
different multi-coloured fabrics that match the base colours.

“What I really like about this project,” says Nichetto, “is that &tradition
and I had the time to go really deep into all the details, and to focus on
what kind of fabric to use, what colours, and what stitching.” The result
is a subtle chromatic play between fabric and stitching, with innovative
stitching patterns and colour combinations. “The goal was to be unique, to
use the fabrics in an original way,” says Nichetto. “Because of the compact
dimensions of the furniture in the Cloud series, they are perfectly adaptable
to contemporary living spaces. Ultimately, the highest priority has
been comfort and cozyness”, says Nichetto.

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